INLAB x Maison Kitsuné
INLAB (Insight Lab) operates as a R&D lab, working with the approach of investigative branding to reveal new opportunities for the collaborating partners. Over three months of explorations, students observed and analyzed the brand to uncover uncharted territories. INLABers discovered that the Kitsuné brand is much more than Paris’ hottest music and fashion label. It's a brand about youth. Not youth as an age demographic, but youth as an ideal. The result of this collaboration was new products, communication pieces, exploratory retail environments, guerrilla marketing experiments, print collateral, videos, immersive interactive modules, and an overall new brand experience for Maison Kitsuné.